• Pastiche. The video has it in spades. It references other forms of media (Tarantino, exploitation films, Thelma & Louise) left and right, while parodying none of them. This is because parody relies on an underlying normative standard, which postmodernism categorically rejects. Instead it merely shows the audience a barrage of media, almost a celebration of how clever the director is for cramming so many references into a single video.
• Consumerism. The product placement is obvious, but it is not portrayed as humorous. The camera lingers too long on each product, and the video knows it, but it still manages to avoid parody. Rather, the video uses these consumer images as an integral part of its aesthetic without any comment on their social context.
• Self-reference. The blatant product placement shows a self-awareness in the video, but this particular brand of ironic detachment harms the video’s ability to make any sort of overall message on its own. Instead it implies that celebrating consumer culture is fine as long as we’re appropriately ironic about it, but this is a largely unintended consequence of the video’s aesthetic.
• Appropriation of identity-based struggle. Lady Gaga is interesting for turning the male gaze back on men, and for portraying women as subjects rather than objects in her videos (albeit still scantily-clad subjects). However, the resistance to power on Lady Gaga and Beyonce’s part is purely individual and brief (it’s very telling that Lady Gaga is bailed out of prison rather than escaping) Behind this initial layer of feminism there is still an individuated desire to become rich, given that Lady Gaga was saved from prison by money. She maintains her glamorous image inside and outside the prison’s walls, an implicit message that “excessive materialism is empowering to women, somehow,” as Alyx Vesey observed. Therefore her kind of feminism is integrated neatly into the agenda of neoliberals, who love to talk about glass ceilings being shattered while heaping disdain on poor women. 
• Incredulity towards metanarratives. Lyotard’s famous description of the postmodern condition applies even here, as it’s difficult to find an overall message or narrative in the video. There is a sequence of events interspersed with pop culture references and product placement, but little else.

How has the word 'Post Modern' been used by different 'theorists'

Theodor Adorno, Hermann Broch and Clement Greenberg all used Kitsch art

• Adorno perceived this in terms of what he called the cutlure industry where the art is controlled and formulated by the needs of the market and given to a passive population which accepts it. He claimed that kitsch is parody of catharis and a parody of aesthetic experience.
• Broch called kitsch "the evil within the value-system of art"—that is, if true art is "good", kitsch is "evil".
• This position is adopted by both defenders of modernism such as Clement Greenberg as well as radical opponents of modernism such as Félix Guattari, who calls it modernism's "last gasp".

The term "Pop Art" was used by Lawrence Alloway to describe paintings that celebrated consumerism of the post World War II era.

Telephone by Lady Gaga featuring Beyonce

The Video Telephone

Lady Gaga - Telephone ft. Beyoncé

Lady Gaga's video Telephone featuring Beyonce
This song I think is more like a mini film. We see a beginning and end. Again her outfits are even more outragous like her glasses which are made out of cigaretts.

Lady Gaga - Just Dance ft. Colby O'Donis

Lady Gaga's video Just Dance.
This is one Gaga's first videos which made her popular. I think we can see from from this video everything is a bit crazy especially Gaga. Her dress sense is very different and unique. I think this video brought her into the pop world and made her popular.

Lady Gaga

Real name: Stefani Joanne Angelina Germanotta
Genre of Music: Pop-Dance
Inspired by: Madonna, Elton John, Michael Jackson
Biggest Hits: Born This Way,  Bad Romace, Telephone and Alejandro.

Gaga started off singing in local bars and clubs in New York City. She got her name from the Queens well know song Radio GaGa.

Her career lifted and she made her first big album Fame Monster in 2008. Gaga also had a very Unique sense of style and soon became a style icon. She concentrates her outfits on art for example the raw meat she wore to one of the awards ceromony. Her focus was  human rights but instead it caused some havok and some people saw it as disrespectful.

Genre Music Video Analysis

Genre is content, sound and image. It also links with Strucure like the lyrics and style.  Also genre catogories dictate textual characteristics

Genre and Representation
Genre
Race
Stardom
Tend to reinforce domiance

• Hegemonic values
• Audience
• Musical genres create audiences expectations
• Mode of Address

Anaysis of a music video
Narrative structure
Place and role of artist
Function like a mini film (Eminem-Stan)
Artist as character of narrative

Chorus can dictate visuals-Repitition

Anaylysis of Eminems video Stan

• Looks like a mini film.
• Chorus always go back to Didos lyrics. Shows her as the victim-Feminist.
• Mix of genres-rap and romantic ballad
• Looks like a horror film (heavy rain, lightening, mirror shot)
• Shows Eminems stardom. Video potrays him as sensible and a good person
• 'Your picture on my wall' lyrics in song. Potrays Stan like he is obsessed with his idol and not his own lover.
• Diegetic sound (screaming, weather)
• Although Eminem is shows as a good person, he seems a little homophobic.

Adele Rollin' in the Deep

http://www.youtube.com/watch?v=rYEDA3JcQqw

Adele's Rollin' in the Deep video shows Adele sitting in a chair where there are lots of different things going on around her for a example someone throwing plates at a wall, a person dancing and karatying through white powder. From Adele's body language she gives us the feeling she is angry and frustrated by  waving her arms around and in someways shouting the lyrics She is wearing a all black outfit; this could be a connotation of mourning and negativity. When we see the part of the video where there is thousands glasses of water. The sound of the drums gives the water a rippling affect. When we see the person dancing in the powder it looks fanatasing because of all the powder just floating around the room. We then see the plates being thrown accross a room. Again there is lots and lots of broken plates, mugs and bowls. This empahasises the agressiveness of the video.

The video is set in what looks like a abandoned house. The walls look like they have ancient pictures painted on them. Because some walls are being covered by plastic coverings it could be a sign of change. Next we see close ups of a man playing the dums. When we see him playing the drums it gives a better effect on the music and makes it more clear. All the different cuts in the video makes everything more in rythm because the music also gets faster. The shots we see from Adele become more snappy and she seems to become more frustrated as the video goes on especially as she repeates the words 'we could of had it all'. Lastly a replica of what seems to be a city made out of card board boxes is slowly put into flames because of the sparks. This may represent what Adele could of had and what it is now.