Why is Lady Gaga Post Modern?

Why is Blade Runner Post Modern

Music Video

Question 1B

Question 1B

Analyse one of your coursework productions in relation to the concept of audience.

Audience is one of the main concepts when creating a media text. For my A2 coursework I have created a music video. The song I chose to do is Shuffle by Bombay Bicycle Club. My chosen audience are teenagers and in general mainstreamers. I also targeted my video at people who enjoy indie music and people who enjoy the latest chart music. For my music video  it is quite fun, so teenagers and young people can relate to it. I used a female to be my main actress. The actress I used wore fashionable clothing and what was in at the time. Again this lets the audience relate to the music video

One of the shots in my video is an extreme close up of my actress lip syncing the words of the song. She wore prominent red lipstick. Making her look seductive but also passionate. This could be linked with Laura Mulvey’s theory of the male gaze. Laura Mulvey is a feminist theorist. Her words were that ‘women are there to be looked at’ and ‘women are objects’. By my actress wearing red lipstick, it has made her look also look dangerous but beautiful.

The two step flow theory can be linked with my music video. The two step flow is where a leader passes on something to an individual consumer. This theory was introduced by Paul laserfeld. For example someone of importance like a host of a chart show who plays music to the mass media. By someone having an opinion of my music video, it could influence others when watching it.

The uses and gratifications theory could be linked with my music video. This theory was introduced by Blumer and Katz. It is where audiences are influenced by information, television, film and in general media. For my music video my actors are wearing stylish clothing for example my main actress is wearing a black dress and red lipstick. My actors could influence my audience which could lead to them wanting the buy similar clothing and products like them. Other examples of this are popular musicians like Rihanna and Lady Gaga. These singers are very influential people especially in their music videos and by what they wear. My video also has a playful and fun theme to it. This could influence my audience because they may also want this.

Another theory which could be linked with my music video is the reception theory. The actors in my music video are shown as fun and are no different to anyone else . Because the actors are so relaxed it could influence the people who are watching to just have fun. The shot in my video where I have shot an extreme close up of my actresses has red lipstick, which shows her in a feminist way. This could be related with a typical attractive female.

I found it hard to find a specific audience for my music video but after much thought I decided my audience would be someone who is young, who likes to have fun and enjoys music. I did this by researching and watching music videos and getting feedback off others.

Scream

Homer Simpson tries to vote for Obama

http://www.youtube.com/watch?v=1aBaX9GPSaQ